Umbrella branding

Printer-friendly version PDF version
  • Hakenes H., Peitz M., Umbrella Branding and External Certification , issue 2008/10, Bonn, Max Planck Institute for Research on Collective Goods, 2008. Abstract Full textapplication/pdf icon
      published in:European Economic Review, vol. 53, no. 2, pp. 186–196, 2009.
      published in:International Journal of Industrial Organization, vol. 26, pp. 546-556, 2008.