The Max Planck Research Group "Mechanisms of Normative Change" is an independent research group at the Max-Planck-Institute for Research on Collective Goods. We are a team of interdisciplinary researchers, with backgrounds in sociology, economics, social cognition, and psychology. The group aims to further the understanding of the underlying mechanisms of social norms and the conditions under which they change.
Typical questions would be: Why are many norms so persistent, even when a large majority of the population would prefer not to have them? Which mechanisms, for instance, stabilized the existence of foot binding in China? How could we prevent the spread of inappropriate behavior in social networks such as schools or Facebook? Under which conditions does normative conflict emerge, and can it eventually be resolved? We try to understand the underlying mechanisms on a theoretical basis, using tools such as game theory or agent based models. Empirical strategies involve, but are not limited to, web and lab-based experimental methods, social network analysis, and the analysis of big data.